The problem
A 20–80 person SaaS company was spending hours each day manually reviewing and scoring inbound leads. Hot prospects were not always contacted quickly, qualification criteria were inconsistent, and the sales team had limited visibility into why leads converted or dropped off.
The solution
A no-code AI agent workflow connected HubSpot, Slack, Notion, Intercom, Stripe, and Jira. The lead-qualification agent evaluated incoming leads against more than 15 signals, including company size, budget indicators, technology stack, and buying triggers. High-fit leads were routed to the right sales rep with a profile, score breakdown, and AI-generated talking points, while lower-fit leads were moved into nurture workflows or archived with a clear reason.
Key results
- Lead response time reduced from hours to minutes
- Sales reps spend minutes per day on qualification oversight instead of hours
- Full coverage of qualified leads instead of partial manual review
- More consistent lead scoring and routing across the sales team